Image: Storefront for Art and Architecture
In Twilight of the Idols, Friedrich Nietzsche wrote that “the most powerful men have always inspired the architects; the architect has always been influenced by power,” and it is with this sentiment that Easterling’s press release seems to resound.
The show employs the notion of the hoax – taking form here as commercial design – to attractively present fiction as fact and call into relief architecture’s sociopolitical implications. Masquerading as advertisement, the exhibition draws attention to architects’ role as arbiters of space, converting useless or unwanted sites into desirable ones, and for better or worse, drawing everything they touch into the global economy.
Some True Stories at the Storefront for Art and Architecture Jessica Loudis ArtCal 12/15/08